How the OptiFocus Method Helps You Get More Done with Less Stress

Imagine trying to cook a gourmet meal during a toddler’s birthday party.

You’re holding a saucepan in one hand and frosting cupcakes with the other, while someone’s yelling that the dog’s eating glitter and someone else is crying over a balloon. Chaos, right?

That’s exactly what it’s like when you’re trying to do deep, important work on a scattered, distraction-filled day.

I hear this all the time from business owners I coach: “I have too much to do,” “I get interrupted constantly,” “I’m working all day but not getting to what really matters.”

And the core issue? They’re treating all time as if it’s the same.

Spoiler alert: it’s not.

Some hours are golden. Others are… party glitter in the mashed potatoes. The key to finally feeling in control of your time again is to stop treating all tasks—and all hours—the same.

That’s exactly what the OptiFocus Method is designed to fix.

The Real Problem Isn’t Your To-Do List—It’s How You’re Using Your Time

Most overwhelmed business owners fall into a trap: They try to squeeze deep, meaningful work in between emails, texts, Slack pings, and impromptu meetings. Then they wonder why they can’t make progress on the big stuff.

The truth? Deep work and shallow tasks need different types of time.

That’s where OptiFocus comes in.

What Is the OptiFocus Method?

The OptiFocus Method helps you divide your day—and your tasks—into two categories:

1. Deep Work Tasks

These are the needle-movers. The strategy. The content creation. The high-value decisions.
They require focus, creativity, and more uninterrupted time.

2. Lightweight Tasks

These are the admin things—checking email, scheduling, updating a spreadsheet.
Quick wins you can do even if you get interrupted.

Once your tasks are divided, you’re not just hoping to “find time” anymore. You’re intentionally designing your schedule around the way your brain works best.

Step 1: Identify Your Optimal Deep Focus Time

This is your prime brain real estate.

And it’s different for everyone.

For me, it’s early morning—around 5 to 6 a.m. That’s when my mind is sharp and ideas flow freely. My husband, on the other hand, doesn’t hit his groove until after 10 a.m.

You need to consider two things:

• When does your brain naturally perform best?
  
• What’s realistic with your lifestyle? (Kids, clients, etc.)
  

Once you’ve figured that out, protect that time like it’s a spa day for your business.

Step 2: Schedule Deep Work in 90-Minute Blocks

This is your focus fortress—no distractions allowed.

Aim for:

• Two 90-minute sessions per day, if possible
  
• A 15-minute mental reset between them (take a walk, stretch, breathe)
  

This might feel like a big ask, but here’s the secret: If you nail just those three hours of focused work each day, the rest of the day can be filled with the whirlwind—and you’ll still end the day feeling productive and in control.

Step 3: Batch Lightweight Tasks Using the 20/5 Rule

This is where we bring in a modified Pomodoro Technique:

• 20 minutes on a lightweight task
  
• 5-minute break
  
• Repeat as needed throughout the day
  

That 20-minute timer helps your brain focus because it knows a break is coming. And because these tasks don’t require deep focus, interruptions don’t throw you off as much.

It’s like tidying up the party after the guests have gone home—still work, but way easier with music on and a glass of wine.

The Results: More Done, Less Stress

When you work with your brain—not against it—you stop spinning your wheels.

You’ll get the deep work actually done instead of just thinking about it. You’ll blast through lightweight tasks without them taking over your whole day. And best of all, you’ll end your day with energy still in the tank—and that magical feeling of, “I crushed it today.”

Ready to Make This Your New Normal?

If you’re tired of feeling like your to-do list is running your life—and you want help building a schedule and strategy that actually works for your brain and your business—I’d love to help.

Let’s talk.

I offer free 30-minute strategy calls where we’ll get clear on what’s not working, what your brain actually needs, and what to shift so your workdays feel focused and freeing again.

👉 Click here to book your free call with me.

You don’t need more hours in the day. You need a smarter way to use the ones you already have.