If you are feeling overworked and spread too thin...
I can help

Hi, I’m NJ Shelsby,

and I GET IT … because I have been there.

In 2002 I was on top of my game in the corporate world. But the long hours, lack of sleep, and constant stress caught up with me … and my life fell apart.  Stress induced memory loss, an autoimmune disease, the loss of my father, and a failed marriage all hit in about a year.

That’s when my passion was born: to help successful professionals be more productive, so they can spend time on what really matters. I quit my corporate job and started my business as a life coach.

A little bit about NJ...


However (ironically) I found that working for myself meant I worked even more hours! And everything seemed to take longer than it used to. I struggled to get organized in the "work from home" environment.  The world was going digital, and my paper planner wasn't doing the trick anymore.  There was so much to do … and not enough time to do it all. (There were … so. many. excuses.)

The projects and plans that I knew would help me – like hiring an assistant or a bookkeeper – were always in the future.  There was never time to work on them. 

I worked harder to get ahead.  But the work kept coming.  Emails, meetings, texts never stopped vying for my attention.  I realized that in order to help my clients have a shorter work day AND a higher quality of life, I had to find it first for myself. I embarked on a journey to find the secret that would allow me to have the easy life.

One day … the years of research paid off in a blinding moment of clarity!

I learned that the actions I was taking (or not taking) were being determined by my unconscious mind.

You see, 95% of our actions are determined by our unconscious.  And (sadly) that part of my brain was being ruled by programming that was put in place when I was just a little girl.

Programming like “it's shameful to play when there is work to be done” (thanks big sister).  Or how about, “you have to be a high achiever to be loveable” (thanks dad).  Trust me, there are many more I found.

With programs like these running in the background, my brain focused on making sure I didn't do something that would cause me to be unlovable – like take a day off!

It kept me in a mode where I couldn't leave the unimportant work alone and focus on what was non-urgent but important – stuff that would break the pattern of overwhelm.  And since there was “always something to be done,” I couldn't get ahead.

Now that I knew that my unconscious mind was causing the problem – and that until I fixed this, none of the strategies I'd found could be effectively implemented – I worked on figuring out how to retrain my brain.

Utilizing my corporate background in process improvements, I took everything I learned, analyzed their efficiency and effectiveness, drilled down to the root causes and, ultimately, created a process that quickly and consistently produces results. 

The result is the Neuro Focus Shift Method (NFSM).  I created this program to help myself – and my clients – rewire the brain so it’s working to support us in reaching our goals … instead of working against us.

Now, I still work hard. But not all the time. And never when I’m tired. And I balance out the hard work with relaxation so I don’t get depleted. And everything that needs to get done gets done.

If my story resonates with you, I can help you break the cycle of hard work at the expense of your personal life.  Are you ready to work smarter, and live more?

Q&A with NJ


Are DISTRACTIONS stealing your day?

If you’re tired of working hard -- but never getting the most important stuff done -- I’ve got a solution for you. Because you know, when you get really focused, you can totally rock it.  Follow these simple secrets to getting focused ... and get real things done ... things that will move your business and life forward.