Posts by NJ Shelsby

How to Focus When You’re Pulled in a Million Directions (Without Working 12-Hour Days) If you feel like your brain is constantly buffering—flipping between emails, notifications, and an endless to-do list—you’re not alone. Most business owners are using their time wrong. Not because they’re lazy. Not because they don’t care. But because they treat all time as…

Imagine trying to cook a gourmet meal during a toddler’s birthday party. You’re holding a saucepan in one hand and frosting cupcakes with the other, while someone’s yelling that the dog’s eating glitter and someone else is crying over a balloon. Chaos, right? That’s exactly what it’s like when you’re trying to do deep, important…

If you’re still spending hours on email, scheduling, and note-taking… you’re working way too hard. These aren’t CEO tasks—they’re busywork. And AI can handle them. Let’s cut to it: every minute you spend on repetitive tasks is a minute not spent on growing your business, dreaming big, or—let’s be honest—just breathing for a second. It’s…

Overworking **isn’t** the key to success. Many entrepreneurs believe that building a successful business requires working long hours, sacrificing personal time, and constantly being “on.” But what if that’s not the key to sustainable success?  The truth is, overworking often stems from fear—fear of not doing enough, fear of failure, and even fear of success.…

Does your day feel like a never-ending game of mental ping-pong—jumping from one task to the next, but you’re never making real progress?  One minute, you’re answering emails. The next, you’re knee-deep in another project—until a random thought pulls you in yet another direction. By the time the day’s over, you’re exhausted, scattered, and wondering,…

Every year, we set big, exciting goals—launching that dream business, writing the book, scaling to six figures, getting healthier… And every year, we hit the same roadblock: Where the heck am I supposed to find the time to do this? Between client calls, email overload, endless notifications, and, oh yeah, life—finding time to actually work…

It’s Monday morning, and your to-do list feels endless. You’ve got social media posts to write, customer emails to answer, and a new project that’s been sitting on the back burner for weeks. Imagine having a digital assistant that can help you brainstorm, draft content, and take care of repetitive tasks—all while freeing you to…

As an online business owner, we know you’re already thinking ahead to 2025. You’re setting bold goals, planning your launches, and dreaming about what’s next for your business. If your days already feel chaotic and stretched thin, it’s hard to imagine adding more to your plate next year. Too many business owners go into the new year…

I have a confession to make…  Email has been a struggle for me. The emails just never stop coming in. I often find myself opening the same email over and over again, avoiding taking action on it… I could sit down and spend an hour going through my email looking for what is important and…

How often do you find yourself opening your inbox, telling yourself it’ll just be a quick check—and before you know it, an hour has slipped by? It’s like walking into a bakery, surrounded by the smell of fresh pastries, and trying not to indulge. You know you should be focusing on the high-impact tasks that…